Upload a Lookalike List to Fb Ads Manager

Facebook Lookalike Audiences Explained infographic

(Source: Blackness Box Digital Marketing Solutions)

When done correctly, advertisement on Facebook is a very effective style of reaching the right audience for your business. 1 of the bang-up tools our team at Black Box uses to ensure our ads reach the right audience is called a Facebook Lookalike Audition. In this blog, nosotros volition talk over what a Lookalike Audition is and exactly how and when to apply them.

P.S. If you lot are new to advert on Facebook, check out our blog:Top vi Facebook Ad Mistakes & How To Avoid Them . This is a great starting point before diving into Facebook Lookalike Audiences which are slightly more complicated!

What is a Facebook Lookalike Audience?

Outset off, what is a Facebook Lookalike Audition? According to Facebook, "A Lookalike Audience is a fashion to achieve new people who are likely to be interested in your business because they're similar to your best existing customers." Facebook will automatically find commonalities between your best customers and create an audience of the top 10% of similar people in your selected country. This Facebook Lookalike Audition is a powerful tool in whatsoever digital marketing campaign.

Leveraging Your Information and Data Sources:

Before you create a Facebook Lookalike Audience, y'all volition need a Source Audience, this is the data source in which the Lookalike Audition will exist based on. In that location are a variety of Source Audiences including; Your Facebook Pixel information, Customer lists, People who engaged with your Facebook page or ads, and mobile app data. We use a variety of these sources for most of our clients.

Every bit we take a deeper swoop into Facebook Lookalike Audiences, information technology's important to empathize what type of information you are collecting. If you have a client listing, a CRM, an Email Service Provider, or a Facebook Pixel installed (If you need help on this check out our commodity: "Facebook Pixel & Google Tag Manager How to Employ Them "), you lot are in luck. You can create highly effective Facebook Lookalike Audiences. To do this, yous will need a minimum of 100 data points (users) from any of these sources, the larger the number the better, 100 is only the minimum requirement. The more users you lot have in your source audition the more accurate your Lookalike Audience will be.

One of the best sources of data for creating a Facebook Lookalike Audience is from your Facebook Pixel. At Blackness Box, we are obsessed with tracking and ensure that every single one of our clients has a Facebook Pixel installed correctly on their site. A Pixel is a smashing source for your Lookalike Audience. It captures live user data and is constantly updating in the Lookalike Audition, ensuring your audition is continually optimized. Even so, in that location are some limitations. If you do non take a substantial amount of users on your site or purchases, again the more data Facebook has, the more accurate the Facebook Lookalike Audition will exist.

CRM data and client lists of any kind are also very effective Source Audiences. Equally far as the CRM information itself, y'all should be collecting at a bare minimum, starting time proper noun, last name and email address. Other attributes that are very helpful to include are; client value, phone number, city, state, mobile advertiser ID (madid), and Facebook App User ID (uid) (more about thesehither). If yous are collecting this data, then you are in a great position. At Blackness Box, nosotros love using CRM data to build out LL Audiences because nosotros tin segment these lists. For example, let'due south say you own an e-commerce shop that sells sports equipment online. If you have a variety of different sports you promote, it would be relevant for you lot to separate hockey customers from baseball game. You tin create a segmented Facebook Lookalike Audience with just hockey purchases and apply it to supplement audiences that are targeting new hockey players. The same goes for baseball or whatsoever other type of customer. With any data, making sure your data is cleaned is vital, the Facebook Lookalike Audience is only as good every bit your source information. HubSpot has a great commodity near how to clean your CRM, check it out hither!

How to Set Upward a Facebook Lookalike Audience?

Now that we've gone over data sources, allow's get to the meat and potatoes. To reiterate, a Facebook Lookalike Audience is created by Facebook matching your Source Data to new customers who fit a multifariousness of like attributes. Facebook does this through an algorithm that compares your customers across ALL of the attributes and data points you provide. Facebook determines the top ten% of closest matched individuals in your selected country that will be served your ads.

Before getting started on creating a Facebook Lookalike Audition, you demand to ensure that you are the admin of the Page or pixel yous create your Lookalike Audience from. If you are an admin, you should be good to go. If not, make sure you are at least set up up as an Advertiser.

You lot can bank check this in Facebook Ads Managing director by going to business organization settings and clicking users. If your Facebook business relationship looks like the epitome below, then you are all prepare!

Facebook Concern Manager Admin Admission Selected

(Source: Facebook Ads Director)

At that place are two master ways to create Facebook Lookalike Audiences, through your Facebook Pixel information, and through your customer lists. Let'southward outset with Facebook Pixel data:

How to Ready Upward a Facebook Lookalike Audience: Pixel Data

Let's walk through a real-life example of how to build a Facebook Lookalike Audience pace by step. We will use 1 of our client'due south Tone House: a boutique high-end fettle studio in the heart of New York City with online fitness classes. Let's run through how to prepare a Lookalike Audience based on Pixel data:

1. Sign in to Facebook Ads Manager (If y'all practise non have a Facebook Ads Account please cheque out our blog: ( Top 6 Facebook Advertizing Mistakes & How To Avoid Them ).
   
2. Ensure your Facebook Pixel is installed correctly, firing and capturing information (You can bank check this in Facebook Events Manager ).
3. Determine what action you lot would like to create your Lookalike Audience from. We chose purchases for this instance.
4. Become to Facebook Ads Manager > Business Tools > Audiences > Lookalike Audience > Select Your Lookalike Source (Choose the Pixel) > Select an Effect With Value (Select Purchases) > Select Audience Location (Select the State You Are Advertising In) > Select Audience size  (You can choose from 1% to 10%, we recommend starting with one-iii% selected).

When you are creating your Facebook Lookalike Audience, based on your Pixel Data it should look like this:

Create a Lookalike Audience Page, 1%, 2%, 3% Selected

 (Source: Facebook Ads Manager)

If you were following along congrats! You have a Facebook Lookalike Audience. Your Lookalike Audition will update every 3 to 7 days.

Now let'due south move onto customer list Lookalike Audiences, just to warn you there are a few more steps to this method, but one time yous get the formatting down information technology's easy I hope!

How to Fix a Lookalike Audition: Based on your customer listing:

Setting up a Lookalike  from your client listing is a chip trickier than through your Pixel data and will require y'all to download your list from your CRM , email marketing service, or anywhere you store raw customer data . Although the commencement few customer lists can exist challenging and bluntly downright annoying, client lists are extremely valuable specially if you can include client value. Facebook is very particular in the format in which it accepts your customer data, here is some helpful information on how to format your sheets.

Once you lot have uploaded your client listing (segment information technology however you would like, for this example, we are merely going to use ALL customers), we tin move into how to create a LL Audience with that Customer list.

How to Set a Lookalike Audience: Customer List:

1. Sign in to your CRM
2. Download a CSV of your client listing (Yous may need to clean this and remove any unwanted data) Again refer closely to this guide from Facebook , this step needs to be formatted perfectly in order to motion forward.
3. Sign in to Facebook Ads Manager (If you exercise not have a Facebook Ads Business relationship delight bank check out our blog: ( Elevation half-dozen Facebook Ad Mistakes & How To Avert Them ).
4. Create a Custom Audience based on your customer listing, refer to this assistance article from Facebook Note, include customer value if you take this data .

   

   Facebook Custom Audition

   

   Facebook Custom Audition

   (Source: Facebook Ads Manager)

5. Go to Facebook Ads Managing director > Business concern Tools > Audiences > Lookalike Audience > Select Your Lookalike Source (Type In What You Named Your Customer List Audience and it Will Populate)  > Select Audition Location (Select the Land Yous Are Advertising In) > Select Audition size (You can choose from i% to 10%, nosotros recommend starting with 1-three% selected).

Your screen should wait like this:

(Source: Facebook Ads Director)

At present that yous know how to create a few bones Lookalike Audiences, you lot should be ready to move onto how to use them!

How to Use Your Lookalike Audience:

Yous are at present equipped with a powerful marketing tool, Lookalike  Audiences, they allow you to seemingly 'hack' your way onto the screens of similar audiences to your best customers! The almost common employ of Lookalike  Audiences is in prospecting targeting. If you lot want to target a certain geographic surface area and add together in your Lookalike  targeting and so you are just serving ads in a specific location to that Audience y'all can and should. We practice this all the time, let'due south say a client started their business in Boston and has a great customer base there, they may want to try out a few dissimilar markets to see if they get whatsoever traction. A dandy way to do this would exist to target each new location you lot are looking to exercise business with and add in Lookalike audiences  of ane-3% of your current customers and another ad set with the aforementioned location and a Lookalike Audition of your pixel data. This Solitary will give you a groovy starting point and your ads should be served in front of very similar eyeballs to your current customer list!

A rule of thumb that works in most cases is to break your Lookalike Audience down past percentages . This allows yous to further segment your advertisement sets if needed.

Want to acquire more than about Facebook Ads and Facebook Custom Audiences? Check out Facebook's Custom Audience Section of their Design Course here  to learn even more about Lookalike Audiences.

In Conclusion:

In determination, Lookalike Audiences are a groovy tool to add to your marketing mix. Lookalikes allow yous to serve ads to a very similar audience to your current customer base of operations. You should be using Lookalike Audiences if you are not already. You tin can utilize them to bring new customers to your site. The opportunities are endless.

We promise this breakdown was helpful and as ever if y'all want to make sure your Lookalike Audiences are gear up correctly Schedule a free meeting  with someone from the Black Box squad today!

Blackness Box is a growth marketing agency that focuses on optimizing paid media channels to bulldoze growth metrics. We partner closely with all of our clients to become a data-driven extension of their marketing department.

We specialize in conversion rate optimization and strategize closely with your team to ascertain conversions that bulldoze your lesser line. Nosotros extensively test and optimize all of your paid channels to maximize our outputs. Our specialization allows usa to achieve best in class results, and nosotros treat every client like they're our merely customer.

With experience ranging from due east-commerce to fintech, and small business concern to enterprise, there'southward a reason 70+ companies trust Black Box.

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Source: https://blackboxdms.com/leveraging-your-data-how-to-build-facebook-lookalike-audiences-when-to-use-them/